CREATIVE LEADER OF INTEGRATED MARKETING WITHIN TRAVEL SCENARIOS
BEIJING HUATIE RUNTONG Advertising Production Center was set up in 1995, which represented the birth of HUATIE, followed by the fashion era of China railway development, HUATIE MEDIA Group grows gradually. It has developed from single Normal-Speed Train Media Agency to a Multi-format, comprehensive Media company and integrated China Railway High-Speed Train Media, High-Speed Railway Station Media, Normal-Speed Train Media, Aviation Media, Travel Marketing, Interactive Marketing, Event Marketing and other multiple media types together. HUATIE MEDIA spent 30 years to create a miracle of Chinese transportation media develop history, It successfully achieved a transformation from traditional railway advertising agency to giant media group. The business map has achieved full coverage of all provinces and cities across China.
HUATIE MEDIA, keep in-depth exploring market and observing the industry trend, using professionalism, ingenuity, brave spirit and assertiveness to advance and lead the innovation and reformation of railway media. HUATIE MEDIA consists of more than 1000 staff in China, and two headquarters been set up in Beijing and Shanghai, and other subsidiary companies or branch companies been set up in 33 provinces, include Guangzhou, Shenzhen, Nanjing, Hefei, Hangzhou, Ningbo, Wenzhou, Fuzhou, Xiamen, Changsha, Wuhan, Zhengzhou, Xian, Chengdu, Chongqing, Nanchang, Guiyang, Qingdao, Jinan, Tianjin, Shijiazhuang and other cities. BEIJING HUATIE GUOMAI MEDIA Advertising Co., Ltd., BEIJING HUAHANG Advertising Co., Ltd., TRAVEL VISION (Beijing) Culture Media Co., Ltd., ZAITU Technology (Beijing) Co., Ltd., SPEEDING HUAXIA (Beijing) Relation and Planning Co., Ltd.. and other multiple wholly-owned subsidiary companies are owned by the group.
Now, HUATIE MEDIA owns the High-Speed Train Media resource could cover all cities which receive High-Speed Railway in China, and Normal-Speed Train Media which cater to the sinking demand market. The Graphic Media, Audio Broadcast Media, Video Media and others were presented inside the High-Speed Train. Railway resources further north and south, across east and west in China, fully cover first-tier, second-tier, third-tier and fourth-tier cities, form a road network layout of seeing Beijing, Shanghai, Guangzhou and Shenzhen as core, cover Yangtze River Delta Region, Pearl River Delta Region, Circum-Bohai Sea Region, Chengdu-Chongqing Region and cities in the middle and lower reaches of the Yangtze River and other economic cycle.
On the base of layout a China golden-media net, HUATIE MEDIA began to layout High-Speed Railway Station Media since 2017, and spread strategic cooperation with several major mainstream airline operating company in succession. Now HUATIE owns High-Speed Railway Station Media resource which are the core in China and mainly in Beijing Fengtai Station, Shijiazhuang Station, Jinan Station, Lanzhou West Station, Fuzhou Station and other Chinese main High-Speed Railway Station, An integration of High-Speed Trains and Railway Station Media Platform was formed, and a new era of big transportation media marketing began.
HUATIE MEDIA focuses on exploration and operation of the transportation media. At the meanwhile, it keeps innovation and exploration of new marketing patterns. In the new economic form of 'Internet+', HUATIE MEDIA base on High-Speed Train Media operation and fully layout in Travel Marketing, Interactive Marketing, Event Marketing. It created an integrated marketing pattern to combine business brand, product experience and product selling together. By these patterns, a complete marketing chain for brand had been established during trip. A perfect chain from brand recognition to interactive experience, terminal guidance and purchasing which cause media audience accepting advertising information while experiencing products value in-depth, and helps brand be exposed outdoor to target major consumer group in high efficiency.
After 30 years' native operation experience and international media resources integrated, HUATIE MEDIA has successfully provided customized marketing service for well-known international leading brands, national brands and regional brands in several business, such as finance, home appliance, travel, transportation, home furnishing material, food, alcoholic beverages and daily use chemical. With advanced service concept, complete operational mechanism, and professional high efficiency executive team, HUATIE MEDIA has became a big transportation marketing expert in China.
HUATIE MEDIA will keep focus on leading the development of big transportation media business in the future, tackle with new challenges of big transportation media region, and build a new ecology of digital big transportation media marketing.
